JISARA

Abstract: Cybercrime has escalated within the healthcare sector, presenting a substantial threat to both operational integrity and patient safety. Notably, 66% of data breaches in healthcare are attributed to providers' failure to identify and address cybersecurity threats. This quantitative correlation study investigated whether factors related to threat avoidance and financial incentives significantly affect healthcare providers' motivation to protect against cyber threats. The study utilized a cross-sectional sample of 107 healthcare practitioners based in the United States. The theoretical framework of the study integrates Carpenter et al.’s refined Technology Threat Avoidance Theory (TTAT) with Jalali et al.’s modified Theory of Planned Behavior (TPB). Employing partial least squares structural equation modeling (PLS-SEM), the study addressed five research questions. The findings indicated that healthcare professionals experienced a heightened sense of control when reliable security technologies were in place. However, variables such as perceived risk, severity, trust in security systems, behavioral control, and financial incentives did not significantly predict motivation for threat avoidance. These results imply that while perceived control is influential, other commonly presumed motivators may not impact cybersecurity behavior as anticipated. Further research should investigate whether factors such as risk propensity, susceptibility, or increased financial incentives can more effectively encourage healthcare providers to adopt robust cybersecurity measures.

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Recommended Citation: Lind, M.R., Tabi, S., (2026). Enhancing Healthcare Data Security Through Incentivized Behavioral Cybersecurity. Journal of Information Systems Applied Research and Analytics 19(4) pp 4-14. https://doi.org/10.62273/UJZB9934